This Cookies Policy explains how Techgru uses cookies and other technologies that work in a similar way. When you use Techgru's websites, apps, products, advertising services, or other technologies (collectively called "Services") or visit a website, app, or service ,that uses our Services, cookies and other similar technologies may be used to collect information. Techgru wants to keep your personal information safe when you use our Services.
What are cookies?
A cookie is a small data file that is sent to your computer, mobile phone, or tablet device (referred to as a "device" in this policy) by the web server so that the website can remember some information and often have a unique identifier. The cookie will collect information about how you use our Services, like the IP address and browser type of your device, as well as your general location, and, if you came to our site through a link on another site, the URL Cookies often have a unique identifier. It may also collect your name and email address if the page that is linked to us. If you have signed up for an account, your name and email address may be sent to data processors to verify that you are a registered user or subscriber.
Local storage, which is similar to cookies, may also be used in our Services instead of cookies. This is similar to cookies and does a lot of the same things, like storing data so we can improve our services, letting you sign up for our services, tracking your activity so we and our advertisers can show you ads that are in line with this policy, and counting how many people look at ads on our services. When we say "cookies" in this policy, we mean cookies or technologies that are similar to them.
Cookies keep track of what you like to do online, which helps us make sure our services fit your needs. Cookies give us information about how you use our services, which helps us figure out how to make them better for you.
Our Services may also use web beacons, clear GIFs, page tags, and web bugs in addition to cookies. All of these are types of technology that websites or third-party ad servers use to track how you use their sites and improve how you use the Services.
Type of cookies
Session cookies are only kept on your device for the time you spend on a website. When you close your browser, they are gone.
Persistent cookies stay on your device for a specific time after you close your browser. We (or a third party) use them when we need to recognize you for a later browsing session.
First-party cookies are set by the website you are visiting. Third-party cookies are set by other organizations but used in our services. Some cookies come from outside analytics services that help determine how people use our sites. Others come from advertisers who want to track how well their ads work. Some social media companies can also set third-party cookies so you can share our content with your friends and networks. This may change the content and messages you see on other websites.
Purpose of cookies
Techgru and our trusted partners use cookies together with other information we keep for several reasons, such as the following:
- Cookies that are important or "strictly necessary."
These cookies are essential to the way our Services work. Parts of our websites would not work without these cookies. These cookies don't remember where you've been on the internet or your preferences after your current visit. They also don't collect information about you that could be used for marketing. Most of the time, these cookies are session cookies that will end when you close your browser.
- Cookies that are useful
Cookies are an important part of how our Services work. Cookies help our websites remember your preferences and give you better, more personal features. Most of the time, the information these cookies collect is anonymous, so we can't use it to find out who you are. Functional cookies don't keep track of what you do on the internet or collect information that could be used to sell ads, but they do help serve ads. They may be set by third-party providers whose services we've added to our page or by us.
- Cookies for Measuring the Performance of Analyses
Analytical performance cookies are used to track how well our Services are working. For example, they can be used to count the number of page views and unique users on a website. Web analytics services can be made and run by someone else. The information these cookies give us lets us look at how users act in patterns, which we then use to improve the user experience or find parts of the website that might need work. The information is anonymous, which means it can't be used to find out who you are, and doesn't include your name or email address. It is only used for statistics.
- Cookies are used for targeting or "behavioral advertising."
We or our trusted third-party service providers may put these cookies on your device, remember that you've been to a website, and use that information to show you content or ads that are more relevant to your interests. This is often called online behavioral advertising (OBA), and it is done by putting together people with similar interests based on their web browsing history. Your web history can be used to figure out things about you, like your age, gender, etc., and can also be used to make website ads more relevant to you. If you don't have these cookies, the content and ads you see might not be as relevant to you and what you're interested in. If you want to learn more about OBA, including how to stop these cookies from being used, go to How can users control or prevent cookies?
- Cookies for social media
Several social media services we've added to the site set these cookies when you share our content with your friends and networks or interact with it on or through a social site like Facebook or Twitter. They can follow your browser as it goes to other sites and make a profile of what you like. This could change what you see and hear on other sites you visit.
Use of cookies by Techgru
Techgru and our trusted partners use cookies together with other information we keep for several reasons, such as the following:
- Cookies that are important and useful
We use these cookies to make some online features possible, such as:
Accessing your information so we can give you personalized content and experiences or remember the last page you visited on the Services; recognizing returning users, registrants, and subscribers so they can see a customized version of the site;
Users won't have to re-enter their login information when they come back; users can comment on our sites; users can use a shopping cart on a number of our Services, such as www.magazinesdirect.com; your settings and identity are verified while you are logged in to the Services; security measures are supported and possible fraudulent or abusive activities are found.
If you don't want us to use necessary and valuable cookies, please click here: How can users manage cookies or turn them off?
- Cookies for Measuring and Analyzing Performance
We use these cookies to track how people use our Services so we can improve them. By using analytics services from third parties like Google Analytics and ComScore, we can see which pages people look at, for how long, and which links they click on. We can then use this information to add more content people are interested in. Most of the time, the data we collect will be put together to show trends and patterns of use for business analysis, site/platform improvement, performance metrics, and to help us plan our advertising and marketing. Our business partners can also get our cookies or the analysis that comes from them. We also get information like this about people who visit the sites of our group companies and other partners.
If you don't want analytical performance and measurement cookies to be used, please look at How can users control or stop cookies?
- Cookies that help with targeting or "behavioral advertising."
These cookies are used to:
- Our approved advertising partners, mostly Google (Doubleclick and AdSense), Magnite, Index Exchange, OpenX, Pubmatic, Criteo, and GroupM, use cookies and web beacons to show you ads and help us manage our relationship with those advertisers by, for example, keeping track of how many unique users have seen a certain ad or clicked on a link in an ad. Based on what you do on the site, they can send you content and marketing messages relevant to your interests. They can also handle online advertising and revenue-sharing agreements.
- manage eCommerce activities through affiliate links and the revenue-sharing agreements that go with them;
To create profiles that trusted third parties can buy to help them better target their advertising with more relevant content. We measure how users act on our sites and third-party sites in general to build a profile based on how they browse. This way, we and third-party sites can show users ads that are more relevant to their interests. This means that if a user visits a page with a review about a particular camera, the cookie will collect this information, and we may target ads for that camera to those users. If those users visit third-party sites that are part of the same advertising network, those third-party sites may also target ads for that camera to those users. - Regarding targeting and behavioral advertising, we work with trusted partners like third-party ad servers, ad agencies, technology vendors, content providers for ads, research firms, and other businesses that help us make our ads more effective and give you a more personalized experience. As your device, browser, or app communicates with the third party's servers; these companies can collect information, like your IP address, page header information, browser or device information, just as if you had asked for their web page or used their apps directly.
We don't have access to or control over the cookies that advertisers and sponsors put on your computer.
If you don't like the idea of cookies being used for targeting and behavioral advertising, check out How can users control or stop cookies?
- Cookies for social media
Cookies are also used when you use a button on the site to share something on social media. The social network will keep track of this, and it may use the information about your visit to show you ads that are more relevant to you. We also use cookies to help market our own products and services on social media. For example, we put a pixel on our sites that lets Facebook put cookies on web browsers. When someone who has been to our site and uses Facebook goes back to Facebook, Facebook can tell that person that they are part of a group of people who have been to our site and can send them marketing messages from us.
The privacy policies of these third parties will tell you what kinds of cookies they use and how they use the information they get from them. If you don't like the idea of cookies being used for social media, please click here: How can users manage cookies or turn them off?
Other cookies from third parties
On some pages of our websites, cookies that have nothing to do with Techgru may have been set. When you go to a page that has content from a third party, like YouTube, embedded in it, that third party may set its own cookies on your device. Techgru doesn't have any control over how these third-party cookies are used and can't get to them because of how cookies work. Only the person who set the cookie can get to it. Please look at the websites of third parties to find out more about these cookies.
Some of our websites let users watch videos and play games with Adobe Flash Player. Adobe uses its own cookies, which you can't control through your browser settings. The Flash Player uses them for similar things, like storing user preferences or keeping track of users. Flash Cookies work differently than browser cookies. Instead of having different cookies for different tasks, a website can only store all of its data in one cookie. You can decide how much information, if any, can be stored in that cookie, but you can't decide what kind of information can be stored. You can choose which sites can store information in Flash cookies on your device through the website storage settings panel on the Adobe website.
Web beacons are also used in our emails to track how well our marketing campaigns are doing. This means that if you open an email from us, we can see which pages of our websites you have visited. Our web beacons don't store extra information on your device, but they can tell us if our emails are opened and if you clicked on any links or ads by talking to our cookies on your device. They let us ask people who don't open our emails if they still want to get them, and they let us tell our advertisers how many people clicked on their ads in the email as a whole. We might also use this information to find out which of our emails are more attractive to our users and to make our email campaigns more personal.
If you don't like web beacons, please click here: How can users manage cookies or turn them off?
Please click here for more information about the third-party cookies on our sites.
Cookie management by users
Some people don't like the idea of a website storing information on their devices, especially when it is stored and used by someone else. However, you should be aware that you might lose some of the website's features and functions if you do. For example, you might not want to see ads tailored to your interests based on what you've looked at before. If you'd instead not use cookies, you can control them by following the steps below.
You can delete cookies from your hard drive, even ones that have already been set. You can also change your web browser's preferences or settings to control cookies. Some internet browsers have a setting called "Do Not Track" or "DNT." This tells websites not to track what you do on the internet. These links might be helpful:
How to set up cookies in Firefox
Cookie setting in Safari – desktop and mobile devices
Cookie setting in Internet Explorer
In some situations, you can choose to let cookies from the leading site in but not from other sites. In others, you can block cookies from specific advertisers or delete all cookies. If you delete or block cookies, the site may not work as well. To find out more about rejecting cookies, go to or look in your browser's help menu. If you have trouble after removing cookies, you should contact the company that made your web browser.
If you don't want to use Analytical Performance Cookies:
If you don't wish to Analytics cookies, please click on the links in this Third-Party Cookies table.
Cookies for targeting and behavioral advertising:
If you want to turn off cookies made by advertisers or companies that offer targeted advertising services, you can do so by going to the website of the third party. Click here to find out more.
You can learn more about how to turn down targeting and behavioral advertising cookies by going to:
UK/EEA
If you live in the UK or the European Union and want to learn more about how advertisers use these cookies or decide not to get them, please visit www.youronlinechoices.eu, http://www.aboutads.info, and http://optout.networkadvertising.org/?c=1#!/.
US
If you live in the US and want to learn more about interest-based advertising or opt out of it, go to AboutAds.info for laptops or NAI Mobile Choices or AppChoices for mobile devices.
Canada
Through the Digital Advertising Alliance of Canada's (DAAC) AdChoices initiative, you can choose not to have your information used to show you ads based on your interests. See https://youradchoices.ca/ for more information about this program.
The DAAC has a tool that lists third-party advertising companies that collect information from your browser for targeted advertising and are part of the DAAC's Self-Regulatory Program for Online Interest-Based Advertising. You can use the tool to stop getting ads based on what you like. Here is where you can find the DAAC tool to opt-out of interest-based ads: here
Note that if you use these ways to opt out, you won't stop seeing ads. You will still get other kinds of advertisements from these companies, as well as ads from companies that are not participating. The sites you visit may still use the information they get from you in other ways.
Please remember that these are websites run by others, and Techgru is not responsible for the instructions on these sites.
What are web beacons?
You can most of the time stop web beacons and other tracking tools from working by turning off cookies in your browser. Add-ons and extensions for browsers can also be used to block web beacons. If you don't want web beacons in your emails, you should follow the steps above to delete your cookies and turn off Techgru cookies. We will still know how many of our emails are opened, and your IP address, a unique number for your computer or other access devices, will be sent to us automatically. However, we won't be able to tell who you are.